Date: Wed, 16. March 2011 08:04:14

Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.

Date: Tue, 15. March 2011 22:24:27

AP - Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.

Date: Wed, 26. January 2011 08:05:53

Here are highlights of recent quarterly earnings reports from selected Internet, media and advertising companies and what they say about the state of spending on advertising:

Date: Fri, 30. July 2010 03:18:06

Here are highlights of recent quarterly earnings reports from selected Internet, media and advertising companies and what they say about the state of spending on advertising:

Date: Tue, 17. August 2010 03:14:09

Here are highlights of recent quarterly earnings reports from selected Internet, media and advertising companies and what they say about the state of spending on advertising:

Date: Tue, 6. September 2011 08:10:52

Coca Cola is 125 years old this year, and the first official extension of the brand, Diet Coke, was launched in 1982. So the Turner Duckworth design firm, based in San Francisco, were asked to give the can a makeover. And this is more of a complete facelift than a tweaking of the font. It's brave to say the least, although the traditional colors of silver, black and red have been retained. Personally, I like it when companies take risks, and this is one of them. But I think it will do well. It's bold, it's still using the color scheme that everyone is familiar with (so it won't get blank stared) and it's no doubt going to get a pick-up in sales. Will it last? Who knows. For the record, Diet Coke's recipe has not been redesigned. It's still the same, a lesson learned from New Coke. Diet Coke Gets a Makeover originally appeared on About.com Advertising on Monday, August 15th, 2011 at 18:07:51.Permalink | Comment | Email this

Date: Tue, 31. January 2012 01:11:45

Advertising Age reported Monday that Buffalo Wild Wings has selected Minneapolis-based Fallon as its lead creative advertising agency.

Date: Sun, 9. November 2008 21:11:48

Soft advertising and a difficult economy forced outdoor company Lamar Advertising to temporarily suspend its digital rollout in 2009.

Date: Tue, 20. December 2011 11:01:37

Ogilvy & Mather has acquired a 49% stake in Chinese advertising agency, Nanjing Yindu Advertising and Commerce Co, as it looks to expand it presence in the region.

Date: Wed, 26. August 2009 08:35:06

Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study by comScore Inc.