Date: Thu, 28. July 2011 20:13:08

Twitter is expanding its advertising program widely across the service.

Date: Tue, 13. April 2010 22:06:34

AP - Is Twitter the next Google, the next Pets.com, or something in between? It may have begun answering that question Tuesday, with its long-awaited first step into advertising.

Date: Tue, 13. April 2010 22:06:34

AP - Is Twitter the next Google, the next Pets.com, or something in between? It may have begun answering that question Tuesday, with its long-awaited first step into advertising.

Date: Fri, 13. May 2011 08:07:00

This bugs me. It really bugs me. I was sent a video recently that indicated "The Power of Words" in advertising. Image courtesy of YouTube As a copywriter, how could I not click on the link and watch it. "Interesting start" I thought, "although reminiscent of a video I've seen before." Still, I kept watching. And as I did, my face got red and my knuckles white. Not only was it reminiscent of the 2008 Cannes Festival Short Story Winner "Historia De Un Letrero," it was a complete rip-off. I mean frame for frame. Image courtesy of YouTube I looked again at the rip-off video posted by Purplefeather and saw a note that read: "This short film illustrates the power of words to radically change your message and your effect upon the world. At Purplefeather we provide powerful, optimised web content to get you noticed online. Homage to Historia de un letrero, The Story of a Sign by Alonso Alvarez Barreda. Music by: Giles Lamb. Filmed by www.redsnappa.com. Director Seth Gardner." Oh, I see. Purplefeather are experts at powerful, optimized web content that gets you noticed. And to prove it, they remade a video by a Cannes Festival Winner and put a tiny credit to them at the bottom. This is not acceptable. It's unprofessional. And it proves only one thing to me - that Purplefeather don't know how to create original content, they only know how to recognize it. That's a huge difference. Purplefeather should take this down as a mark of respect to the original. If you want to prove how good you are creatively or philosophically, go ahead. Put your heads together and think of powerful content that isn't blatantly ripped off someone else's ideas. It's not an homage if it's shot frame for frame by the way. It's stealing. An homage is "respect or reverence paid or rendered." This is a copy or reproduction. What a shame. And the fact that Purplefeather is getting web traffic from this, and space in this post, is an even bigger shame. But at least now you know the source of the video. The original is touching, moving, and a worthy winner. The fake, it's sullied by the fact that it was used to make a few bucks (or pounds in this case) from new biz.The Power Of Words - Especially When They're Blatantly Ripped off! originally appeared on About.com Advertising on Monday, April 18th, 2011 at 14:01:27.Permalink | Comment | Email this

Date: Sun, 4. July 2010 15:28:21

pGreetings, sports and media fans.  This is a rare year, where sofa athletes have been treated to two international events, the Winter Olympics span style=text-decoration: underline;and/span the World Cup./p pSo, Nielsen Nerds, which one scored the highest number of U.S. viewers on a per-game basis?  (And don't jump the gun and mention the Super Bowl, smarty pants.  We all know that's the Mothership of American TV numbers.)/p pAccording to the emNew York Times/em, the U.S. team's loss to Ghana drew 19.4 million total U.S. viewers.  In comparison, the gold medal battle between the U.S. and Canada that wrapped up the Winter Olympics drew a total of 21.22 million.  So the winner is the Olympics, eh?/p pNot so fast./p pThe World Cup attracted 14.9 million U.S. viewers on ABC -- which the Times called an American record for the tournament. The Olympics hockey final drew 8.22 million U.S. viewers on MSNBC.  The rest of the Olympic numbers essentially comprised the population of Canadastrong. /strong/p pstrongThe World Cup Wins.  International events dictate new media consumption/strong/p pSo, victory to the World Cup, and ESPN and Univision, the networks broadcasting the Cup./p pFor marketers and advertisers, there are a few lessons to draw from this.  Obviously, as the U.S. population grows more diverse, and younger viewers with new sports passions mature, the international game of soccer is finally becoming more of an American mainstay --  even if the rest of the world calls it football./p pAnother dynamic playing out is the way the changing audience is rewriting the rules about how it consumes its games.  While home TV viewership still controls the advertising roost,  smart phones, computers and bar screens are becoming more essential in the media mix, as foreign time zones dictate odd playing times.  And let's not forget those You Tube replays, also a source of advertising exposure if handled properly./p pAll of which makes the TV numbers for the U.S. World Cup match even more impressive.  It drew those 19.4 million viewers, as the Times noted, for a qualifying round on a Saturday afternoon at 2:30 p.m., EST.   This was not a final Olympics match, or a Super Bowl game dominating  Sunday evening ./p pScore, indeed!/pp style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2010/07/03/the-the-world-cup-vs-the-olympics-which-has-more-u-s-viewers.htm"The The World Cup vs. the Olympics -- Which has More U.S. Viewers Per Game?/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Saturday, July 3rd, 2010 at 19:53:46./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2010/07/03/the-the-world-cup-vs-the-olympics-which-has-more-u-s-viewers.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2010/07/03/the-the-world-cup-vs-the-olympics-which-has-more-u-s-viewers.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2010/07/03/the-the-world-cup-vs-the-olympics-which-has-more-u-s-viewers.htm#038;zItl=The The World Cup vs. the Olympics -- Which has More U.S. Viewers Per Game?"Email this/a/p

Date: Wed, 26. August 2009 04:54:21

LeadFlash has been recognized by Inc. 500 as one of the "Fastest Growing Private Companies" and is part of the 2009 honoree list. With more than a decade of advertising and marketing experience in the financial services arena, LeadFlash continues to expand and carve out a prominent niche in the industry. Due to the tremendous increase in revenue since 2005, LeadFlash has earned the title of 28th fastest growing Advertising and Marketing Company on the Inc. 500 list. (PRWEB Aug 25, 2009) Read the full story at http://www.emediawire.com/releases/leadflash/inc-500-list/prweb2786874.htm

Date: Sun, 26. July 2009 18:30:00

Intends to launch an advertising campaign to support the introduction of new packaging

Date: Wed, 16. September 2009 13:38:00

The UK's Advertising Standards Authority (ASA) has ruled that smoothies can now count as one of the recommended 'five-a-day".

Date: Thu, 26. August 2010 02:35:04

The tobacco industry may be using websites such as YouTube to get around a ban on advertising cigarettes, a study says.

Date: Tue, 26. August 2008 15:16:57

Preparing an advertising portfolio when all you have is SPEC ADS can be a challenge. But most of it is just nerves getting the best of you. This Q&A segment...